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May 17, 2010

Today is Norway’s national day, which is a bit of a big deal, so we’re celebrating with some proper Norwegian design. iiS was founded in 2006 by mother and daughter team Olaug and Siv Elise Seland. With focus on that all important Norwegian staple – the knitwear – the two have created a sexy and modern look with a great feeling of tradition and heritage. Like so many other Scandinavian labels there is a big focus on sustainability and ecology, and their use of recycled wool is a testament to their design philosophy of closeness to nature.

The essence of the iiS collections throughout the  seasons lies in the nordic light and endless summer nights and struggling dark winter melancholy.


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